Web 2.0, not anymore online brochures. Each project must focus on ease of use for users, connected in interactive groups who became first hand producers of continuously evolving online contents, immediately available for the whole internet community. Brand Web strategies must be designed as dynamic and multi-channel, with an intuitive language and a user-centric approach.
Social networks are not only Facebook pages and cannot solve all the problems. It’s not only about the tools: it is about the contents, the relations and the people. We need to draw a start line and define a long-term vision. Xplored develops the client strategies, applications and web/social contents, offering from the project consultancy to the development of dedicated tools and products.